Simon was instrumental in starting the Asia-Pacific Superyacht Conference in 2009 and was Chairman of the conference for the first 5 years. Working with The Superyacht Singapore Association the conference became the key networking point in Asia and supported the creation of the Singapore Yacht Show which has been run in conjunction with the conference ever since. The conference and yacht show also aided the forming of the Asia-Pacific Superyacht Association (APSA) of which Simon was a co-founder. Simon started his yachting career in Asia and was a co-founder of Northrop and Johnson Asia before moving on to be a yacht broker with Camper and Nicholsons. He now runs the boutique yacht brokerage and management company Iconovista working with yachts between 25 and 55 metres throughout the world